OUR WORK
Ian Mac Fadden Partner exitRITE
"Planit M enabled us to view our business from a fresh perspective, refine our value proposition and develop a plan that aligns with our target market. Working with Ian opened our eyes to new possibilities and reminded us why we got into this business in the first place. We’re now able to focus on the nest phase of our growth with renewed enthusiasm."
Dr Mark Taylor CEO Taylor Pharmaceuticals
"We validated the market potential and changed our direction based on listening to customer input. The analysis and strategy development was pivotal for the company. The new product development road map is clear and our team is now following the plan."
Paul Empey CEO Precision Biologic
"Planit M, was contracted as a management consultancy to help our organization develop a commercialization plan for a start-up company we were interested in partnering with and investing in.
Ian worked with myself and our new product development team and the start-up's management to develop a commercial assessment of the situation and a strategic path forward
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The outcome of the analysis was that we chose not to invest and instead focus on the in house new product opportunities. This turned out to be the right path for the company.
Ian’s collaborative style with the new product science and business team included everyone so people supported the strategy we took and were highly engaged and motivated.
We were so pleased with his effort on the first project that we retained him to also help us on a new product develop project as well.
I would highly recommend Ian and Planit M."
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Dave Veale Founder and CEO Vision Coaching Inc.
"After seven successful years with Vision Coaching I was ready to scale the business. I hired Planit M because of Ian’s experience working with international brands and marketing strategy development.
We worked closely together to understand where the company currently was and where I wanted it to go. Ian did an analysis of both published market information and personal interviews with my customers to understand their needs and perceptions.
Based on our analysis, a commercialization road map was created and detailed into an investor plan, including a three year financial pro forma. This provided the required due diligence information for investors.
We also developed a co-operative marketing brand, the V 1 Coaching System ™, so our channel partners could advertise the V 1 brand and re-sell our proprietary coaching system.
Ian’s approach was to work as a trusted partner to help Vision Coaching set up an actionable and investment worthy plan we believe in."